General Manager Primary Care and Rural Generalism

• Lead high‑impact primary care services shaping health outcomes across rural NSW.
• Play a pivotal management role in a trusted, purpose‑driven national icon.
• Drive innovation, growth and service excellence across a diverse, meaningful portfolio.

THE OPPORTUNITY

For more than 95 years, the Royal Flying Doctor Service has delivered life‑changing health services to people in rural, regional and remote Australia. RFDS South Eastern Section (RFDSSE) is now seeking an exceptional health leader to take on the role of General Manager, Primary Care and Rural Generalism—a pivotal position shaping the future of primary health care across some of the most diverse and underserved communities in NSW.

Working closely with the Clinical Director of Primary Care and Rural Generalism, this role provides both operational and strategic leadership across RFDSSE’s primary care, general practice and rural generalist service portfolio. The General Manager, Primary Care and Rural Generalism will help drive sustainable service delivery, support a highly skilled clinical workforce, and ensure safe, high‑quality care across multiple locations, including general practices, rural hospitals, community clinics and virtual care environments.

This is a rare opportunity to make a profound impact at scale—combining management responsibility, service innovation and community-focused healthcare within one of Australia’s most respected and trusted organisations.

THE ROLE

The General Manager, Primary Care and Rural Generalism plays a pivotal role leading RFDSSE’s primary care, general practice and rural generalist services across NSW. Working in close partnership with the Clinical Director of Primary Care and Rural Generalism, the position shapes strategic direction, strengthens service delivery, and ensures high‑quality, safe and accessible care for rural and remote communities.

This leadership role oversees performance, quality and risk across all primary care programs, using data and health intelligence to drive improvement and support evidence‑based decision‑making. A key focus is on building and sustaining a capable clinical workforce through strong planning, effective supervision and productive partnerships with training bodies and professional colleges and developing innovative solutions to challenges for rural and remote health access.

Financial stewardship is another core component of the role. The General Manager, Primary Care and Rural Generalism manages budgets, optimises MBS and funding opportunities, and identifies sustainable growth initiatives that enhance service viability. Alongside this, the role champions innovation, digital health and new models of care, while strengthening relationships with universities, PHNs, Local Health Districts and other partners to expand service reach and impact.

THE CANDIDATE

You will be a strategic, collaborative and forward‑thinking health manager with deep experience in primary health care, ideally in rural or remote settings. You bring a strong track record in leading multidisciplinary teams, driving organisational performance, delivering safe and high‑quality care, and managing complex health operations.

You will demonstrate:

• 5–7+ years’ senior leadership experience in primary health or general practice environments.
• Strong knowledge of rural generalist models, general practice operations, rural hospital services and the primary care funding landscape.
• Proven capability in change management, service redesign and implementing innovative models of care.
• High‑level skills in financial management, budgeting, and MBS optimisation.
• Excellent communication, stakeholder engagement and relationship‑building capabilities.
• A commitment to RFDS values—Reliability, Care, Trust and Safety—and to improving health outcomes for remote communities.

Relevant postgraduate qualifications in health management, business, or a related field are essential.

Candidates must prepare a response to the above selection criteria of not more than two pages. They must include a resume and a cover letter outlining their value proposition and interest in the role.

HOW TO APPLY

The closing date for applications is Wednesday, 18 February 2026.

The reference number to include in your application is H25_5348.